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BA (Bachelor of Arts)International Business Administration - Focus on Digital Marketing (International Experience Track)

Studiengebühren 3.900 € pro Semester
Bewerbungsgebühr 1.000 € einmalig
Weitere Informationen

srh-berlin.de/..-digital-marketing-hamburg 

Übersicht

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

Programmstruktur

7. SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Principles of Business Administration I
  • Marketing
  • Brand Management
  • Brand Management in Depth: Developing a brand
  • Applied Business Mathematics
  • Languages I (German or Spanish)


2. SEMESTER 30 ECTS

  • Principles of Economics
  • Digital Business: Applied Business Information Systems
  • Digital Business in Depth: Digital Website Project
  • Consumer Insights: Getting to know the customer
  • Statistics I
  • Languages II (German or Spanish)

3. SEMESTER 30 ECTS

  • Finance and Investment Management
  • Accounting
  • Launch Strategy: Getting a brand to market
  • Launch Strategy in Depth: Developing a launch strategy
  • Statistics II
  • Languages III (German or Spanish)

4. SEMESTER 30 ECTS

  • Business Simulation & Dynamics in Business and Society
  • Knowledge and Innovation Management
  • In Depth: Lab Project
  • Business and Civil Law
  • Communication
  • Social Competence

5. SEMESTER 30 ECTS

  • Organisational Behaviour and Human Resource Management
  • Strategy and Leadership
  • Quantitative and Qualitative Research Methods
  • Study Project
  • Career Coaching

6. SEMESTER 30 ECTS

  • Internship or Study Abroad

7. SEMESTER

  • Academic Methods
  • Internship
  • Bachelor’s Thesis

Karrieremöglichkeiten

Mit deinem Abschluss stehen dir folgende und weitere Karrierewege offen:

  • Digital Marketing Manager:in
  • Produktmanager:in
  • Expert:in für Brand Marketing Markenmarketing
  • Markt- und Konsumforscher:in
  • Marketing- und Unternehmensberater:in
  • Positionen in Werbung und Kommunikation
Jetzt bewerben! Wintersemester 2024/25
Zulassung ohne Bewerbungsfristen – Bewerbungen werden das ganze Jahr über akzeptiert.
Studienbeginn
01.10.2024
Jetzt bewerben! Wintersemester 2024/25
Zulassung ohne Bewerbungsfristen – Bewerbungen werden das ganze Jahr über akzeptiert.
Studienbeginn
01.10.2024
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