Study location	Germany, Berlin
Type	Bachelor, full-time
Nominal duration	6 semesters (180 ECTS)
Study language	English
Awards	BA
Course code	IBA_dm_180_V_BE_0_e

Tuition fee	€5,355 per semester

Entry qualification	High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process

Language requirements

English Please find our English language requirements here: • Duolingo Certificate 110 points • TOEFL 87 ibt (direct entry) • TOEFL 79 – 86 ibt (with additional agreement) • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) • IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ • CAE (grade A, B, or C) • CPE (grade A, B or C) • Pearson English Test Academic (PTE-A) 59 points • Linguaskill: 176 – 184 (CES) – all four skills required

Other requirements

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). If you have not graduated yet, we also accept your last interim certificate. Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON’T need to do a foundation year before starting their Bachelor’s. Proof of English language proficiency Curriculum vitae Copy of your passport/ID

More information	srh-berlin.de/en/bachelor/marketing-berlin

Overview

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.

Whether you (or your future client) are an online shop or a SaaS (software-as-a-service) company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.

Based in Berlin, Germany’s tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Programme structure

Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included

6 SEMESTERS

1. SEMESTER 30 ECTS

• Principles of Business Administration I
• Marketing
• Brand Management
• Brand Management in Depth: Developing a brand
• Applied Business Mathematics
• Languages I (German or Spanish)

2. SEMESTER 30 ECTS

• Principles of Economics
• Digital Business: Applied Business Information Systems
• Digital Business in Depth: Digital Website Project
• Consumer Insights: Getting to know the customer
• Statistics I
• Languages II (German or Spanish)

3. SEMESTER 30 ECTS

• Finance and Investment Management
• Accounting
• Launch Strategy: Getting a brand to market
• Launch Strategy in Depth: Developing a launch strategy
• Statistics II
• Languages III (German or Spanish)

4. SEMESTER 30 ECTS

• Business Simulation & Dynamics in Business and Society
• Knowledge and Innovation Management
• In Depth: Lab Project
• Business and Civil Law
• Communication
• Social Competence

5. SEMESTER 30 ECTS

• Organisational Behaviour and Human Resource Management
• Strategy and Leadership
• Quantitative and Qualitative Research Methods
• Study Project
• Career Coaching

6. SEMESTER 30 ECTS

• Fast Track: Academic Methods
• Fast Track: Internship
• Fast Track: Bachelor’s Thesis

Career opportunities

Choose from the following career paths:

• Digital Marketing manager
• Product manager
• Brand marketing expert strategist
• Content strategist
• Market and consumer researcher
• Marketing and business consultant
• Positions in advertising and communication