Study location	Germany, Berlin
Type	Bachelor, full-time
Nominal duration	7 semesters (210 ECTS)
Study language	English
Awards	BA
Course code	BE-BA-123

Application fee	€1,000 one-time

Entry qualification	High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process

Language requirements

English Please find our English language requirements here: • Duolingo Certificate 110 points • TOEFL 87 ibt (direct entry) • TOEFL 79 – 86 ibt (with additional agreement) • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) • IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ • CAE (grade A, B, or C) • CPE (grade A, B or C) • Pearson English Test Academic (PTE-A) 59 points • Linguaskill: 176 – 184 (CES) – all four skills required

Other requirements

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife) Proof of English language proficiency CV Copy of your identity card or passport Written analysis of advertising measures Choose two current advertising campaigns for any product or service; format and medium are up to you: advertisements, posters, online banners, viral spots, … – everything is allowed. Analyse one measure that you think is particularly successful and a second one that you think does not work at all. Justify your analysis on max. 2 A4 pages and support it with clear examples (ad, DVD, internet link, etc.).

Overview

Our B.A. Marketing Communication centres on creating strong messages in a digitalised world. Analyse markets and develop creative concepts for companies, brands and products. Understand all parties involved in the process and learn about their individual goals in order to develop professional communication strategies.

To successfully implement communication strategies, you’ll explore different target groups and their preferences regarding new offers and campaigns in our in-house market research lab.

Programme structure

7 SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

• Business Administration (basic economic theories + models)
• Marketing I (business models, marketing management)
• Campaign Planning (communication instruments for media plan + budget)
• Communication Sciences (models + research)
• Communication Strategy (briefing + positioning)
• Consumer + Advertising Psychology (perception + activation, motivation + attitude)

2. SEMESTER 30 ECTS

• Applied Media Theory (verbal + visual communication, digital communication)
• Creative Strategies I (advertising strategies, creative briefing + big idea)
• Presentation (presentation strategies, media skills)
• Market Research I (quantitative + qualitative methods, survey design)
• Communication Strategy (fast moving consumer goods, crossmedia campaigns
• Elective

3. SEMESTER 30 ECTS

• Marketing II (nonprofit + social marketing, marketing ethics)
• Corporate Communication (public + media relations, theories + models)
• Application + Career I (project management, application strategies)
• Media Sciences (models + research)
• Communication Strategy (culture + society, nonprofit + social marketing campaigns)
• Project-oriented Work (interdisciplinary project, event, competition)

4. SEMESTER 30 ECTS

• Creative Strategies II (innovation strategies, design-driven innovation)
• Brand Management (brand models, brand positioning)
• Elective
• Lab Project
• Communication Strategy (innovation, start ups + new markets)
• Project-oriented Work (interdisciplinary project, event, competition)

5. SEMESTER 30 ECTS

• Practical Phase / Semester Abroad (relevant professional internship or student exchange programme)
• Independent Project (individual project, abstract + presentation)

6. SEMESTER 30 ECTS

• Creative Strategies III (advertising futures, weak signals + trends)
• Marketing III (global marketing)
• Competitive Analysis (statistics, analysis software)
• Statistics (data analysis + indices, analysis software)
• Communication Strategy (international campaign, intercultural communication)
• Audiovisual Communication (concept + production planning, film production + post production)

7. SEMESTER 30 ECTS

• Media Law + Media Management (copyright + licensing)
• Occupational and Organisational Psychology (employer branding, leadership strategies)
• Application + Career II (entrepreneurship, application + career coaching)
• Communication + Media Advanced (cultural studies, current communication and media research)
• Bachelor’s Thesis

Career opportunities

Potential job profiles:

• Strategic planner
• Account manager
• Brand consultant
• Marketing manager
• Concept developer
• Social media manager
• PR consultant