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BAInternational Business Administration - Focus on Digital Marketing (International Experience Track)

Tuition fee €4,500 per semester
Application fee FREE
Registration fee €900 one-time

This is a fee due upon enrolment only.

More information

srh-berlin.de/..e-digital-marketing-berlin 

Overview

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.

Whether you (or your future client) are an online shop or a SaaS (software-as-a-service) company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.

Based in Berlin, Germany’s tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Programme structure

7. SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Principles of Business Administration I
  • Marketing
  • Brand Management
  • Brand Management in Depth: Developing a brand
  • Applied Business Mathematics
  • Languages I (German or Spanish)


2. SEMESTER 30 ECTS

  • Principles of Economics
  • Digital Business: Applied Business Information Systems
  • Digital Business in Depth: Digital Website Project
  • Consumer Insights: Getting to know the customer
  • Statistics I
  • Languages II (German or Spanish)

3. SEMESTER 30 ECTS

  • Finance and Investment Management
  • Accounting
  • Launch Strategy: Getting a brand to market
  • Launch Strategy in Depth: Developing a launch strategy
  • Statistics II
  • Languages III (German or Spanish)

4. SEMESTER 30 ECTS

  • Business Simulation & Dynamics in Business and Society
  • Knowledge and Innovation Management
  • In Depth: Lab Project
  • Business and Civil Law
  • Communication
  • Social Competence

5. SEMESTER 30 ECTS

  • Organisational Behaviour and Human Resource Management
  • Strategy and Leadership
  • Quantitative and Qualitative Research Methods
  • Study Project
  • Career Coaching

6. SEMESTER 30 ECTS

  • Internship or Study Abroad

7. SEMESTER

  • Academic Methods
  • Internship
  • Bachelor’s Thesis

Career opportunities

Choose from the following career paths:

  • Digital Marketing manager
  • Product manager
  • Brand marketing expert strategist
  • Content strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication
Apply now! Winter semester 2022/23
This intake is not applicable
Studies commence
1 Oct 2022
Apply now! Summer semester 2023
Pre-deadline
15 Jan 2023, 23:59:59
Central European Time

Recommended application deadline.

Application deadline
15 Jan 2023, 23:59:59
Central European Time
Studies commence
1 Apr 2023
Apply now! Winter semester 2023/24
Application deadline
31 Aug 2023, 23:59:59
Central European Time
Studies commence
1 Oct 2023

Application deadlines apply to citizens of: United States

Apply now! Winter semester 2022/23
This intake is not applicable
Studies commence
1 Oct 2022
Apply now! Summer semester 2023
Pre-deadline
15 Jan 2023, 23:59:59
Central European Time

Recommended application deadline.

Application deadline
15 Jan 2023, 23:59:59
Central European Time
Studies commence
1 Apr 2023
Apply now! Winter semester 2023/24
Application deadline
31 Aug 2023, 23:59:59
Central European Time
Studies commence
1 Oct 2023

Application deadlines apply to citizens of: United States

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