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BAInternational Business Administration - Focus on Marketing (International Experience Track)

Tuition fee €4,500 per semester
Application fee FREE
Registration fee €900 one-time

This is a fee due upon enrolment only.

More information

srh-berlin.de/en/bachelor/marketing-berlin 

Overview

Apple, Nike, BMW – we recognise big brands everywhere. Learn how to manage international brands and develop successful products. This BA programme includes integrated projects that will strengthen your marketing know-how and build your soft skills.

Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.

Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.

Programme structure

7. SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Principles of Business Administration I
  • Marketing
  • Brand Management
  • Brand Management in Depth: Developing a brand
  • Applied Business Mathematics
  • Languages I (German or Spanish)


2. SEMESTER 30 ECTS

  • Principles of Economics
  • Digital Business: Applied Business Information Systems
  • Digital Business in Depth: Digital Website Project
  • Consumer Insights: Getting to know the customer
  • Statistics I
  • Languages II (German or Spanish)

3. SEMESTER 30 ECTS

  • Finance and Investment Management
  • Accounting
  • Launch Strategy: Getting a brand to market
  • Launch Strategy in Depth: Developing a launch strategy
  • Statistics II
  • Languages III (German or Spanish)

4. SEMESTER 30 ECTS

  • Business Simulation & Dynamics in Business and Society
  • Knowledge and Innovation Management
  • In Depth: Lab Project
  • Business and Civil Law
  • Communication
  • Social Competence

5. SEMESTER 30 ECTS

  • Organisational Behaviour and Human Resource Management
  • Strategy and Leadership
  • Quantitative and Qualitative Research Methods
  • Study Project
  • Career Coaching

6. SEMESTER 30 ECTS

  • Internship or Study Abroad

7. SEMESTER

  • Academic Methods
  • Internship
  • Bachelor’s Thesis

Career opportunities

Choose from the following career paths:

  • Marketing and product manager
  • Brand strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

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