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BAInternational Business Administration - Focus on Business Psychology (International Experience Track)

Tuition fee €4,725 per semester
Application fee €1,000 one-time
More information

srh-berlin.de/..business-psychology-berlin 

Overview

Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.

Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.

You will gain in-depth knowledge of marketing, accounting and sales – always in a global context and with an integrated, comprehensive reference to psychology.

Programme structure

7. SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Psychology of learning and motivation (incl. psychological methods)
  • Principles of International Management
  • Accounting
  • Get ready for tomorrow, today: Creativity and innovations
  • Applied Business Mathematics
  • Languages I (German or Spanish)

2. SEMESTER 30 ECTS

  • Marketing
  • Principles of Economics
  • Psychology of emotions and perceptions
  • Digital module: Emotions in the workplace and in advertising
  • Statistics I
  • Languages II (German or Spanish)

3. SEMESTER 30 ECTS

  • Management Accounting
  • International Business Law
  • Social psychology: Humans and their social environment
  • Digital Module: Virtual teamwork and communication in organisations
  • Statistics II
  • Languages III (German or Spanish)

4. SEMESTER 30 ECTS

  • Personality psychology and psychological diagnostics: understanding people’s differences
  • Leadership
  • Market and Advertising Psychology OR Econometrics
  • Lab Project
  • Work and organisational psychology: Using psychology to shape work and collaboration in organisations
  • Psychology-based staff selection

5. SEMESTER 30 ECTS

  • Psychology-based HR development in a digital working world: training, coaching, team development
  • Digital Business Simulation
  • Research Transfer
  • Study Project
  • Career Coaching
  • Business Research Methods

6. SEMESTER 30 ECTS

  • International Experience Semester: Internship or Study Abroad

7. SEMESTER 30 ECTS

  • Internship
  • Academic Writing
  • Bachelor’s Thesis

Career opportunities

Choose from the following career paths:

  • Management consultant
  • Marketing and advertising positions
  • Market and behavioural researcher
  • Coach
  • Expert in the areas of personnel selection, development, or marketing
Apply now! Winter semester 2023/24
This intake is not applicable
Studies commence
1 Oct 2023
Apply now! Winter semester 2024/25
This is a rolling intake - applications are accepted all year round.
Studies commence
1 Oct 2024
Apply now! Summer semester 2024
Application period has ended
Studies commence
1 Apr 2024

Application deadlines apply to citizens of: United States

Apply now! Winter semester 2023/24
This intake is not applicable
Studies commence
1 Oct 2023
Apply now! Winter semester 2024/25
This is a rolling intake - applications are accepted all year round.
Studies commence
1 Oct 2024
Apply now! Summer semester 2024
Application period has ended
Studies commence
1 Apr 2024

Application deadlines apply to citizens of: United States

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