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BAInternational Business Administration - Focus on Digital Marketing (Fast Track)

Tuition fee €3,900 per semester
More information

srh-berlin.de/..-digital-marketing-hamburg 

Overview

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

Programme structure

Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included

6 SEMESTERS

1. SEMESTER 30 ECTS

  • Principles of Business Administration I
  • Marketing
  • Brand Management
  • Brand Management in Depth: Developing a brand
  • Applied Business Mathematics
  • Languages I (German or Spanish)

2. SEMESTER 30 ECTS

  • Principles of Economics
  • Digital Business: Applied Business Information Systems
  • Digital Business in Depth: Digital Website Project
  • Consumer Insights: Getting to know the customer
  • Statistics I
  • Languages II (German or Spanish)

3. SEMESTER 30 ECTS

  • Finance and Investment Management
  • Accounting
  • Launch Strategy: Getting a brand to market
  • Launch Strategy in Depth: Developing a launch strategy
  • Statistics II
  • Languages III (German or Spanish)

4. SEMESTER 30 ECTS

  • Business Simulation & Dynamics in Business and Society
  • Knowledge and Innovation Management
  • In Depth: Lab Project
  • Business and Civil Law
  • Communication
  • Social Competence

5. SEMESTER 30 ECTS

  • Organisational Behaviour and Human Resource Management
  • Strategy and Leadership
  • Quantitative and Qualitative Research Methods
  • Study Project
  • Career Coaching

6. SEMESTER 30 ECTS

  • Fast Track: Academic Methods
  • Fast Track: Internship
  • Fast Track: Bachelor’s Thesis

Career opportunities

Choose from the following career paths:

  • Digital Marketing manager
  • Product manager
  • Brand marketing expert strategist
  • Content strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication
Apply now! Winter semester 2025/26
This is a rolling intake - applications are accepted all year round.
Studies commence
1 Oct 2025
Apply now! Summer semester 2025
This is a rolling intake - applications are accepted all year round.
Studies commence
1 Apr 2025
Apply now! Winter semester 2025/26
This is a rolling intake - applications are accepted all year round.
Studies commence
1 Oct 2025
Apply now! Summer semester 2025
This is a rolling intake - applications are accepted all year round.
Studies commence
1 Apr 2025
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