Study location	Germany, Hamburg
Type	Bachelor, full-time
Nominal duration	7 semesters (210 ECTS)
Study language	English
Awards	BA
Course code	IBA_dm_210_V_HH_0_e

Tuition fee	€3,900 per semester

Entry qualification	High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process

Language requirements

English Please find our English language requirements here: • Duolingo Certificate 110 points • TOEFL 87 ibt (direct entry) • TOEFL 79 – 86 ibt (with additional agreement) • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) • IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ • CAE (grade A, B, or C) • CPE (grade A, B or C) • Pearson English Test Academic (PTE-A) 59 points • Linguaskill: 176 – 184 (CES) – all four skills required

Other requirements

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). If you have not graduated yet, we also accept your last interim certificate. Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON’T need to do a foundation year before starting their Bachelor’s. Proof of English language proficiency Curriculum vitae Copy of your passport/ID

More information	srh-berlin.de/..-digital-marketing-hamburg

Overview

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

Programme structure

7. SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

• Principles of Business Administration I
• Marketing
• Brand Management
• Brand Management in Depth: Developing a brand
• Applied Business Mathematics
• Languages I (German or Spanish)

2. SEMESTER 30 ECTS

• Principles of Economics
• Digital Business: Applied Business Information Systems
• Digital Business in Depth: Digital Website Project
• Consumer Insights: Getting to know the customer
• Statistics I
• Languages II (German or Spanish)

3. SEMESTER 30 ECTS

• Finance and Investment Management
• Accounting
• Launch Strategy: Getting a brand to market
• Launch Strategy in Depth: Developing a launch strategy
• Statistics II
• Languages III (German or Spanish)

4. SEMESTER 30 ECTS

• Business Simulation & Dynamics in Business and Society
• Knowledge and Innovation Management
• In Depth: Lab Project
• Business and Civil Law
• Communication
• Social Competence

5. SEMESTER 30 ECTS

• Organisational Behaviour and Human Resource Management
• Strategy and Leadership
• Quantitative and Qualitative Research Methods
• Study Project
• Career Coaching

6. SEMESTER 30 ECTS

• Internship or Study Abroad

7. SEMESTER

• Academic Methods
• Internship
• Bachelor’s Thesis

Career opportunities

Choose from the following career paths:

• Digital Marketing manager
• Product manager
• Brand marketing expert strategist
• Content strategist
• Market and consumer researcher
• Marketing and business consultant
• Positions in advertising and communication