BAInternational Business Administration - Focus on Business Psychology (International Experience Track)
Germany, Berlin
Study location | Germany, Hamburg |
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Type | Bachelor, full-time |
Nominal duration | 7 semesters (210 ECTS) |
Study language | English |
Awards | BA |
Course code | IBA_bp_210_V_HH_0_e |
Tuition fee | €3,900 per semester |
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Application fee | €1,000 one-time |
Entry qualification | High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process |
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Language requirements | English Please find our English language requirements here: |
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Other requirements |
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More information |
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Overview
Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.
Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.
You will gain in-depth knowledge of marketing, accounting and sales – always in a global context and with an integrated, comprehensive reference to psychology.
Programme structure
7. SEMESTERS 210 ECTS
1. SEMESTER 30 ECTS
- Psychology of learning and motivation (incl. psychological methods)
- Principles of International Management
- Accounting
- Get ready for tomorrow, today: Creativity and innovations
- Applied Business Mathematics
- Languages I (German or Spanish)
2. SEMESTER 30 ECTS
- Marketing
- Principles of Economics
- Psychology of emotions and perceptions
- Digital module: Emotions in the workplace and in advertising
- Statistics I
- Languages II (German or Spanish)
3. SEMESTER 30 ECTS
- Management Accounting
- International Business Law
- Social psychology: Humans and their social environment
- Digital Module: Virtual teamwork and communication in organisations
- Statistics II
- Languages III (German or Spanish)
4. SEMESTER 30 ECTS
- Personality psychology and psychological diagnostics: understanding people’s differences
- Leadership
- Market and Advertising Psychology OR Econometrics
- Lab Project
- Work and organisational psychology: Using psychology to shape work and collaboration in organisations
- Psychology-based staff selection
5. SEMESTER 30 ECTS
- Psychology-based HR development in a digital working world: training, coaching, team development
- Digital Business Simulation
- Research Transfer
- Study Project
- Career Coaching
- Business Research Methods
6. SEMESTER 30 ECTS
- International Experience Semester: Internship or Study Abroad
7. SEMESTER 30 ECTS
- Internship
- Academic Writing
- Bachelor’s Thesis
Career opportunities
Choose from the following career paths:
- Management consultant
- Marketing and advertising positions
- Market and behavioural researcher
- Coach
- Expert in the areas of personnel selection, development, or marketing