BAAdvertising & Brand Design
Germany, Berlin
| Study location | Germany, Berlin |
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| Type | Bachelor, full-time |
| Nominal duration | 7 semesters (210 ECTS) |
| Study language | English |
| Awards | BA |
| Course code | BE-BA-27 |
| Tuition fee | €4,725 per semester |
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| Application fee | €1,000 one-time |
| Entry qualification | High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process |
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| Language requirements | English Please find our English language requirements here: |
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| Other requirements | A relevant portfolio is required. Portfolio with around 10 own work samples
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| More information |
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Overview
The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.
Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.
Programme structure
7 SEMESTERS 210 ECTS
1. SEMESTER 30 ECTS
- Foundations of Design I: Design Principles
- Foundations of Design II: Typography I, Photography I, Interactive Design I
- Foundations of Design III: Typography II, Photography II, Interactive Design II
- Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
- Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
- Communication Sciences: Communication Models + Research
2. SEMESTER 30 ECTS
- Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
- Media + Account Planning: Channel Planning, Budgeting + Art Buying
- Marketing I: Business Models, Marketing Management
- Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
- Elective I
- Media Sciences: Media Models + Research
3. SEMESTER 30 ECTS
- Marketing II: Nonprofit + Social Marketing
- Advertising + Society: Intercultural Communication, Cultural Studies
- Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
- Brand Design: Corporate Design, Logo Design, Packaging Design
- Project/Campaign/Pitch I: Client Project or Creative Award Competition
- Market Research I: Quantitative + Qualitative Methods, Survey Design
4. SEMESTER 30 ECTS
- Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
- Brand Strategies: Brand Positioning + Brand Innovation
- Elective II
- Advertising Film: Production Scheduling, Production, Post Production
- Project/Campaign/Pitch II: Client Project or Creative Award Competition
- Lab Project
5. SEMESTER 30 ECTS
- Internship/Semester abroad
- Free Project
6. SEMESTER 30 ECTS
- Writing for Advertising II: Text for Commercials, Crossmedia + Transmedia
- Design Lab: Design Trends, Free Design Project
- Elective III
- Market Research II: Empirical Research
- Brand Spaces: Narrative Environments, Exhibition Design
- Advertising Futures: Weak Signals + Trends, Trend Analysis
7. SEMESTER 30 ECTS
- Portfolio: Visual Branding, Portfolio Creation
- Application + Career: Preparation + Coaching
- Entrepreneurship + Media Law: Business Strategies, Copyright
- Writing Workshop/Preparation Thesis
- Bachelor’s Thesis
Career opportunities
Career profiles:
- Strategic planner
- Account manager
- Concept designer
- Copy writer
- Media designer
- Art director
- Content creator
