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BAAdvertising & Brand Design

Tuition fee €4,500 per semester
Application fee FREE
Registration fee €900 one-time

This is a fee due upon enrolment only.

More information

srh-berlin.de/..ising-communication-berlin 

Overview

The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.

From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.

Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.

Programme structure

7 SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Foundations of Design I: Design Principles
  • Foundations of Design II: Typography I, Photography I, Interactive Design I
  • Foundations of Design III: Typography II, Photography II, Interactive Design II
  • Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
  • Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
  • Communication Sciences: Communication Models + Research


2. SEMESTER 30 ECTS

  • Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
  • Media + Account Planning: Channel Planning, Budgeting + Art Buying
  • Marketing I: Business Models, Marketing Management
  • Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
  • Elective I
  • Media Sciences: Media Models + Research

3. SEMESTER 30 ECTS

  • Marketing II: Nonprofit + Social Marketing
  • Advertising + Society: Intercultural Communication, Cultural Studies
  • Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
  • Brand Design: Corporate Design, Logo Design, Packaging Design
  • Project/Campaign/Pitch I: Client Project or Creative Award Competition
  • Market Research I: Quantitative + Qualitative Methods, Survey Design

4. SEMESTER 30 ECTS

  • Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
  • Brand Strategies: Brand Positioning + Brand Innovation
  • Elective II
  • Advertising Film: Production Scheduling, Production, Post Production
  • Project/Campaign/Pitch II: Client Project or Creative Award Competition
  • Lab Project

5. SEMESTER 30 ECTS

  • Internship/Semester abroad
  • Free Project

6. SEMESTER 30 ECTS

  • Writing for Advertising II: Text for Commercials, Crossmedia + Transmedia
  • Design Lab: Design Trends, Free Design Project
  • Elective III
  • Market Research II: Empirical Research
  • Brand Spaces: Narrative Environments, Exhibition Design
  • Advertising Futures: Weak Signals + Trends, Trend Analysis


7. SEMESTER 30 ECTS

  • Portfolio: Visual Branding, Portfolio Creation
  • Application + Career: Preparation + Coaching
  • Entrepreneurship + Media Law: Business Strategies, Copyright
  • Writing Workshop/Preparation Thesis
  • Bachelor’s Thesis

Career opportunities

Career profiles:

  • Strategic planner
  • Account manager
  • Concept designer
  • Copy writer
  • Media designer
  • Art director
  • Content creator
Apply now! Winter semester 2022/23
This intake is not applicable
Studies commence
1 Oct 2022
Apply now! Summer semester 2023
Pre-deadline
15 Jan 2023, 23:59:59
Central European Time

Recommended application deadline.

Application deadline
15 Jan 2023, 23:59:59
Central European Time
Studies commence
1 Apr 2023
Apply now! Winter semester 2023/24
Application deadline
31 Aug 2023, 23:59:59
Central European Time
Studies commence
1 Oct 2023

Application deadlines apply to citizens of: United States

Apply now! Winter semester 2022/23
This intake is not applicable
Studies commence
1 Oct 2022
Apply now! Summer semester 2023
Pre-deadline
15 Jan 2023, 23:59:59
Central European Time

Recommended application deadline.

Application deadline
15 Jan 2023, 23:59:59
Central European Time
Studies commence
1 Apr 2023
Apply now! Winter semester 2023/24
Application deadline
31 Aug 2023, 23:59:59
Central European Time
Studies commence
1 Oct 2023

Application deadlines apply to citizens of: United States

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