[BA] Advertising & Brand Design

School of Arts, Information and Media
Germany, AIM

Media Germany, several campus

Study location	Germany, Berlin
Type	Bachelor, full-time
Nominal duration	7 semesters (210 ECTS)
Study language	English
Awards	BA
Course code	ADV_0_210_V_BE_0_e

Tuition fee	€4,950 per semester
Registration fee	€1,000 one-time

Entry qualification	High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process

Entry qualification

High school / secondary education

The entry qualification documents are accepted in the following languages: English / German.

⠀

Upload your electronic copies during the application process

Language requirements	English Please find our English language requirements here: • Duolingo Certificate 110 points • TOEFL 87 ibt (direct entry) • TOEFL 79 – 86 ibt (with additional agreement) • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) • IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ • CAE (grade A, B, or C) • CPE (grade A, B or C) • Pearson English Test Academic (PTE-A) 59 points • Linguaskill: 176 – 184 (CES) – all four skills required

Language requirements

English

Please find our English language requirements here:
• Duolingo Certificate 110 points
• TOEFL 87 ibt (direct entry)
• TOEFL 79 – 86 ibt (with additional agreement)
• TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
• IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ
• CAE (grade A, B, or C)
• CPE (grade A, B or C)
• Pearson English Test Academic (PTE-A) 59 points
• Linguaskill: 176 – 184 (CES) – all four skills required

Other requirements	A relevant portfolio is required. Portfolio with around 10 own work samples General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). If you have not graduated yet, we also accept your last interim certificate. Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON’T need to do a foundation year before starting their Bachelor’s. Portfolio with approx. 10 creative works Proof of English language proficiency Curriculum vitae Copy of your passport/ID

Other requirements

A relevant portfolio is required.

Portfolio with around 10 own work samples

General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). If you have not graduated yet, we also accept your last interim certificate.
Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON’T need to do a foundation year before starting their Bachelor’s.
Portfolio with approx. 10 creative works
Proof of English language proficiency
Curriculum vitae
Copy of your passport/ID

More information	srh-berlin.de/..ising-communication-berlin

The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.

From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.

Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.

7 SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

Foundations of Design I: Design Principles
Foundations of Design II: Typography I, Photography I, Interactive Design I
Foundations of Design III: Typography II, Photography II, Interactive Design II
Media Lab: Photography Technique, Programme Theory Photography, Programme Theory Design
Consumer + Advertising Psychology: Perception + Activation, Motivation + Attitude
Communication Sciences: Communication Models + Research

2. SEMESTER 30 ECTS

Advertising Strategies I: Advertising Techniques, Communication Concept + Positioning
Media + Account Planning: Channel Planning, Budgeting + Art Buying
Marketing I: Business Models, Marketing Management
Creative Strategies: Creativity Techniques, Creative Brief, Big Idea
Elective I
Media Sciences: Media Models + Research

3. SEMESTER 30 ECTS

Marketing II: Nonprofit + Social Marketing
Advertising + Society: Intercultural Communication, Cultural Studies
Writing for Advertising I: Rhetorical Stylistic Devices, Text Types, Copy Writing
Brand Design: Corporate Design, Logo Design, Packaging Design
Project/Campaign/Pitch I: Client Project or Creative Award Competition
Market Research I: Quantitative + Qualitative Methods, Survey Design

4. SEMESTER 30 ECTS

Advertising Strategies II: Content Strategies, Digital Advertising, Social Media
Brand Strategies: Brand Positioning + Brand Innovation
Elective II
Advertising Film: Production Scheduling, Production, Post Production
Project/Campaign/Pitch II: Client Project or Creative Award Competition
Lab Project

5. SEMESTER 30 ECTS