BAAdvertising & Brand Design
Study location | Germany, Berlin |
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Type | Bachelor, full-time |
Nominal duration | 7 semesters (210 ECTS) |
Study language | English |
Awards | BA |
Course code | ADV_0_210_V_BE_0_e |
Tuition fee | €4,950 per semester |
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Registration fee | €1,000 one-time |
Entry qualification | High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process |
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Language requirements | English Please find our English language requirements here: |
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Other requirements | A relevant portfolio is required. Portfolio with around 10 own work samples
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More information |
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Overview
The B.A. in Advertising & Brand Design is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.
From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.
Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.
Programme structure
7 SEMESTERS 210 ECTS
1. SEMESTER 30 ECTS
- 1st semester
- Design Theory
- Creative Strategies
- Typography
- Design Practice I
- Elective I
2. SEMESTER 30 ECTS
- Writing for Advertising
- Consumer + Advertising Psychology
- Communication and Media Sciences
- Advertising Strategies I
- Elective II
3. SEMESTER 30 ECTS
- 3rd semester
- Brand Design
- Project I
- Marketing
- Market Research I
- Elective III
4. SEMESTER 30 ECTS
- Brand Strategies
- Project II
- Advertising Strategies II
- Market Research II
- Start up Lab Module (Global)
5. SEMESTER 30 ECTS
- Internship/Semester abroad
- Free Project
6. SEMESTER 30 ECTS
- Design Practice II
- Advertising Film
- Design Lab
- Brand Spaces
- Marketing + Society
7. SEMESTER 30 ECTS
- Entrepreneurship
- Portfolio
- Preparation Thesis
- Thesis
Career opportunities
Career profiles:
- Strategic planner
- Account manager
- Concept designer
- Copy writer
- Media designer
- Art director
- Content creator
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