Study location	Germany, Dresden
Type	Bachelor, full-time
Nominal duration	7 semesters (210 ECTS)
Study language	English
Awards	BA
Course code	DD-BA-52

Tuition fee	€4,725 per semester
Application fee	€1,000 one-time

Entry qualification	High school / secondary education The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process

Language requirements

English Accepted proof of proficiency: FCE, CAE or CPE, IELTS 6.5+ or TOEFL 90+ Please find our English language requirements here: • Duolingo Certificate 95 points • TOEFL 87 ibt (direct entry) • TOEFL 79 – 86 ibt (with additional agreement) • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) • IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ • CAE (grade A, B, or C) • CPE (grade A, B or C) • FCE (grade A, B or C) • Pearson English Test Academic (PTE-A) 59 points

Other requirements	General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife) Proof of English skills CV Copy of Passport/ID

More information	srh-berlin.de/..itality-management-dresden

Overview

The B.A. Global Hospitality Management programme in Dresden is the only English-taught Bachelor’s degree program in Germany that prepares you for a leading role in the international hospitality industry. You will learn how to strategically and sustainably manage a hotel, motivate and lead your employees, develop marketing and event concepts, and create financial and business plans. The programme also includes entrepreneurship and idea development for start-ups. In addition, you will improve your language skills, making you well-prepared for an international career.

The study programme has a strong practical focus. You will work on numerous projects with students from around the world. Some of which may involve well-known hotel chains or students from our renowned partner universities such as Institut Paul Bocuse Lyon, Hotelschool The Hague, University College Prague, Technological University Dublin, and the University of New Hampshire. Guest lectures by international industry experts, excursions, and practical assignments provide insights into hotel operations.

Programme structure

7 SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

• International business management
• Management of International Hospitality & Gastronomy Markets
• Global hospitality industries: effects and environment
• Lodging management and operations
• Future concepts of hospitality
• Languages I (Business English, Spanish, French, Russian, Arabic, Chinese, Italian)
• Academic writing, IT tools and presentation techniques

2. SEMESTER 30 ECTS

• Global markets and economical mechanisms
• Sustainable food & beverage management
• Analysing financial performance
• Hospitality project I: Creating events & experiences
• Languages II (Business English, Spanish, French, Russian, Arabic, Chinese, Italian)
• Research methods and applications

3. SEMESTER 30 ECTS

• Operative and strategic controlling in hotels and restaurants
• Marketing management for hospitality enterprises
• Business optimisation: Digitalisation, process and quality management
• Hospitality project II: Revenue management and pricing
• Languages III (Business English, Spanish, French, Russian, Arabic, Chinese, Italian)
• Hotel Sales and Distribution

4. SEMESTER 30 ECTS

• Strategic change management and leadership culture
• Managing employee relations and retention
• Financing investment strategies
• Hospitality project III: Operational people management
• International hospitality law case studies
• Applied hospitality technologies

5. SEMESTER 30 ECTS

• Start-up spirit and business planning
• Managing consumer behaviour in service industries
• Shaping disruption and transformation in Hospitality
• Networking, branding & market entry strategies
• Languages IV (Business English, Spanish, French, Russian, Arabic, Chinese, Italian)
• Project: Your own entrepreneurial concept in hospitality

6. SEMESTER 30 ECTS

• Colloquium (online)
• Defence + BA Thesis
• Global Hospitality Internship I

7. SEMESTER 30 ECTS

• Global Hospitality Internship II

Career opportunities

You could get started in these areas:

• Management & administration, e.g. Directorate, human resource management, accounting, controlling
• Sales & marketing, e.g. revenue management, public relations, convention sales
• Rooms division, e.g. reception, guest relations/guest services, executive floor, housekeeping
• Food & beverage, e.g. F & B administration, banquet service, bar management, room service
• Head office, e.g. in hotel Development, quality management etc.