MBAMarketing Intelligence

Study location	Germany, Berlin
Type	MBA, full-time
Nominal duration	2 semesters (60 ECTS)
Study language	English
Awards	MBA

Tuition fee	€7,900 per semester
Registration fee	€1,000 one-time

Entry qualification	Undergraduate degree (Bachelor's degree or higher) The entry qualification documents are accepted in the following languages: English / German. ⠀ Upload your electronic copies during the application process

Language requirements

English Please find our English language requirements here: • Duolingo Certificate 110 points • TOEFL 87 ibt (direct entry) • TOEFL 79 – 86 ibt (with additional agreement) • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150) • IELTS (academic) 6.5 average – please see Language Centre guidelines if results differ • CAE (grade A, B, or C) • CPE (grade A, B or C) • Pearson English Test Academic (PTE-A) 59 points • Linguaskill: 176 – 184 (CES) – all four skills required

Other requirements	Bachelor’s degree Min. 2 years of relevant work experience Letter of motivation Secondary School Certificate Proof of English language proficiency Curriculum vitae Copy of your passport/ID

More information	srh-university.de/..ness-law/types/mba/dba

Overview

The MBA in Marketing Intelligence offers a solid foundation in essential management disciplines such as economics, organisational behaviour, marketing, and data-driven decision-making, while focusing on specialised areas that are central to modern marketing strategies and analytics. You will explore core topics such as consumer behaviour, market research, and customer relationship management to better understand customer needs and market dynamics. Through focused modules, you will gain the skills to analyse data, interpret market trends, and develop targeted marketing campaigns that support business objectives in competitive environments. The programme emphasises the strategic use of insights to drive customer engagement and improve performance. You will also strengthen your communication, intercultural, and leadership skills through integrated projects and hands-on learning. The programme concludes with an applied project or internship and a master’s thesis, preparing you for impactful roles in data-driven marketing and business development across industries.

Programme structure

*Semester 1 (30 ECTS)

Fundamentals of Marketing
Organisational Behaviour
Specialization Module 1
Specialization Module 2
 
*Semester 2 (30 ECTS)

Data-Driven Decision-Making
Market Research
Specialization Module 3
Specialization Module 4
Scientific Writing
 

Career opportunities

“Graduates of the MBA in Marketing Intelligence are equipped to lead data-informed marketing initiatives in both domestic and international markets. They are prepared for roles that require analytical thinking, customer insight, and strategic decision-making.

Typical career opportunities include:

Marketing Manager
Market Research Analyst
Brand Manager
Customer Insights Manager
Digital Marketing Strategist
CRM Manager
Product Marketing Manager
Consumer Behaviour Analyst
Marketing Intelligence Consultant
Business Development Manager”