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BAMarketing Communication

Tuition fee €4,500 per semester
Application fee FREE
Registration fee €900 one-time

This is a fee due upon enrolment only.

Overview

Our B.A. Marketing Communication centres on creating strong messages in a digitalised world. Analyse markets and develop creative concepts for companies, brands and products. Understand all parties involved in the process and learn about their individual goals in order to develop professional communication strategies.

To successfully implement communication strategies, you’ll explore different target groups and their preferences regarding new offers and campaigns in our in-house market research lab.

Programme structure

7 SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Business Administration (basic economic theories + models)
  • Marketing I (business models, marketing management)
  • Campaign Planning (communication instruments for media plan + budget)
  • Communication Sciences (models + research)
  • Communication Strategy (briefing + positioning)
  • Consumer + Advertising Psychology (perception + activation, motivation + attitude)

2. SEMESTER 30 ECTS

  • Applied Media Theory (verbal + visual communication, digital communication)
  • Creative Strategies I (advertising strategies, creative briefing + big idea)
  • Presentation (presentation strategies, media skills)
  • Market Research I (quantitative + qualitative methods, survey design)
  • Communication Strategy (fast moving consumer goods, crossmedia campaigns
  • Elective

3. SEMESTER 30 ECTS

  • Marketing II (nonprofit + social marketing, marketing ethics)
  • Corporate Communication (public + media relations, theories + models)
  • Application + Career I (project management, application strategies)
  • Media Sciences (models + research)
  • Communication Strategy (culture + society, nonprofit + social marketing campaigns)
  • Project-oriented Work (interdisciplinary project, event, competition)

4. SEMESTER 30 ECTS

  • Creative Strategies II (innovation strategies, design-driven innovation)
  • Brand Management (brand models, brand positioning)
  • Elective
  • Lab Project
  • Communication Strategy (innovation, start ups + new markets)
  • Project-oriented Work (interdisciplinary project, event, competition)

5. SEMESTER 30 ECTS

  • Practical Phase / Semester Abroad (relevant professional internship or student exchange programme)
  • Independent Project (individual project, abstract + presentation)

6. SEMESTER 30 ECTS

  • Creative Strategies III (advertising futures, weak signals + trends)
  • Marketing III (global marketing)
  • Competitive Analysis (statistics, analysis software)
  • Statistics (data analysis + indices, analysis software)
  • Communication Strategy (international campaign, intercultural communication)
  • Audiovisual Communication (concept + production planning, film production + post production)

7. SEMESTER 30 ECTS

  • Media Law + Media Management (copyright + licensing)
  • Occupational and Organisational Psychology (employer branding, leadership strategies)
  • Application + Career II (entrepreneurship, application + career coaching)
  • Communication + Media Advanced (cultural studies, current communication and media research)
  • Bachelor’s Thesis

Career opportunities

Potential job profiles:

  • Strategic planner
  • Account manager
  • Brand consultant
  • Marketing manager
  • Concept developer
  • Social media manager
  • PR consultant
Apply now! Summer semester 2022
Pre-deadline
15 Jan 2022 23:59:59
Europe/Berlin time

Recommended application deadline.

Application deadline
31 Jan 2022 23:59:59
Europe/Berlin time
Studies commence
Apr 30, 2022
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

Apply now! Summer semester 2022
Pre-deadline
15 Jan 2022 23:59:59
Europe/Berlin time

Recommended application deadline.

Application deadline
31 Jan 2022 23:59:59
Europe/Berlin time
Studies commence
Apr 30, 2022
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

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