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MBAMarketing Intelligence

Tuition fee €7,200 per semester
Application fee FREE
Registration fee €900 one-time

This is a fee due upon enrolment only.

More information

srh-berlin.de/en/mba/marketing-berlin 

Overview

In the Marketing MBA programme, you will gain marketing insights from complex data and develop management strategies. You will use statistical software, analyse and interpret marketing data and train your soft skills.

Benefit from an innovative, skill-based teaching approach that combines extended leadership and marketing knowledge. The curriculum helps you strengthen your expertise in marketing analytics so that you are able to make strategic management decisions based on empirical analysis.

In addition to classic and marketing-specific management modules, you also develop your soft skills as well as analytical, leadership and communication skills. Thanks to your expertise in marketing analytics, big data and consumer behaviour, you will be a sought-after marketing professional.

Programme structure

3 SEMESTERS 90 ECTS

1. Semester 30 ECTS
— Fundamentals of Management and Economics
— Organisational Behaviour
— Corporate Social Responsibility and Business Ethics
— Marketing Intelligence I: Consumer & Advertising Psychology
— Marketing Intelligence II: Market Research Methods
— Applied Project / Internship

2. Semester 30 ECTS
— Trust and Collaboration
— Marketing Management
— Strategic Management
— Marketing Intelligence III: Data Analysis
— Marketing Intelligence IV: Consumer Behaviour
— Scientific Writing / Master’s Seminar

3. Semester 30 ECTS
— Elective I
— Elective II
— Master’s Thesis

Career opportunities

  • Management positions in strategic marketing intelligence
  • Digital marketing manager
  • Marketing research manager
  • Customer insight specialist
Apply now! Summer semester 2022
Pre-deadline
15 Jan 2022 23:59:59
Europe/Berlin time

Recommended application deadline.

Application deadline
31 Jan 2022 23:59:59
Europe/Berlin time
Studies commence
Apr 30, 2022
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

Apply now! Summer semester 2022
Pre-deadline
15 Jan 2022 23:59:59
Europe/Berlin time

Recommended application deadline.

Application deadline
31 Jan 2022 23:59:59
Europe/Berlin time
Studies commence
Apr 30, 2022
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

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