Logo of SRH Berlin University of Applied Sciences (Berlin, Dresden, Hamburg)

BAAdvertising & Brand Communication

Tuition fee €4,500 per semester
Application fee FREE
Registration fee €900 one-time

This is a fee due upon enrolment only.

More information

srh-berlin.de/..ising-communication-berlin 

Overview

The B.A. in Advertising & Brand Communication is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.

From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.

Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.

Programme structure

7 SEMESTERS 210 ECTS

1. SEMESTER 30 ECTS

  • Advertising Conception (Advertising Techniques, Communication Concept + Positioning)
  • Marketing I (Business Models, Marketing Management)
  • Brand Design (Corporate Design, Packaging Design)
  • Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film)
  • Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude)
  • Communication Sciences (Models + Research)


2. SEMESTER 30 ECTS

  • Writing for Advertising I (Copy Writing, Headline, Rhetorics)
  • Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea)
  • Advertising Design I (Image, Colour, Typography, Sketch + Final Draw)
  • Market Research I (Quantitative + Qualitative Methods, Survey Design)
  • Photography for Advertising (Product + People Photography, Campaign)
  • Elective

3. SEMESTER 30 ECTS

  • Marketing II (Nonprofit + Social Marketing, Marketing Ethics)
  • Creative Strategies II (Innovation Strategies, Design-Driven Innovation)
  • Writing for Advertising II (Advertising Videos, Crossmedia + Transmedial)
  • Media Sciences (Models + Research)
  • Design Lab (Design Research, Free Design Project)
  • Project/Campaign/Pitch (Interdisciplinary Project)

4. SEMESTER 30 ECTS

  • Content Strategies (Content Marketing, Storytelling)
  • Media + Account Planning (Media + Channel Planning, Budgeting, Art Buying)
  • Elective
  • Lab Project
  • Advertising Design II (Art Direction)
  • Project/Campaign/Pitch (Interdisciplinary Project)

5. SEMESTER 30 ECTS

  • Internship/Semester abroad (Work Experience or Student Exchange Programme)
  • Free Project (Independent Project Work, Exposé + Presentation)

6. SEMESTER 30 ECTS

  • Creative Strategies III (Advertising Futures, Weak Signals + Trends)
  • Interactive Design (Digital Media + UX, Interactive Advertising)
  • Motion Design (Animation in Advertising)
  • Market Research II (Empirical Research)
  • Statistics (Data Analysis + Indices, Analysis Software)
  • Advertising Film II (Production Scheduling, Production, Post Production)


7. SEMESTER 30 ECTS

  • Media Law + Media Management (Copyright + Licensing)
  • Narrative Environments (Brand Spaces, Exhibition, Spatial Storytelling)
  • Application + Career (Entrepreneurship, Application + Career Coaching
  • Advertising + Society (Cultural Studies, Contemporary Cultural Research)
  • Bachelor’s Thesis

Career opportunities

Career profiles:

  • Strategic planner
  • Account manager
  • Concept designer
  • Copy writer
  • Media designer
  • Art director
  • Content creator
Apply now! Winter semester 2021/22
Application period has ended
Studies commence
Oct 15, 2021
Apply now! Summer semester 2022
Pre-deadline
15 Jan 2022 23:59:59
Europe/Berlin time

Recommended application deadline.

Application deadline
31 Jan 2022 23:59:59
Europe/Berlin time
Studies commence
Apr 30, 2022
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

Apply now! Winter semester 2021/22
Application period has ended
Studies commence
Oct 15, 2021
Apply now! Summer semester 2022
Pre-deadline
15 Jan 2022 23:59:59
Europe/Berlin time

Recommended application deadline.

Application deadline
31 Jan 2022 23:59:59
Europe/Berlin time
Studies commence
Apr 30, 2022
Apply now! Winter semester 2022/23
Application deadline
15 Aug 2022 23:59:59
Europe/Berlin time
Studies commence
Oct 1, 2022

Application deadlines apply to citizens of: United States

Logo
Logo